“New confidence and optimism”

My overall experience of Tad's weekend marketing seminar was fun, relaxed, no pressure, and at the same time intense, profound, and exciting.


The exercises first revealed the weaknesses that were holding me back from succeeding, then helped me to form a framework and references for making my business work.


The rest of the weekend showed me what I needed to do to start moving ahead. I gained a new confidence and optimism about myself and my fledgling business, which continues to grow more every day.


I'm so glad I hopped off the fence at the last minute & signed up. Thank you, Tad!

By Judy Kingsburry, The Savvy Vegetarian, Fairfield, Iowa

an irresistible invitationto all conscious entrepreneurs:

you are warmly invited to come and join us for a free three hour long, content-rich, roll-up your sleeves, nuts and bolts introduction to the Radical Business Intensive - valued at $99 called . . .

The Way of the Radical Business:

spend three hours learning how you can market your green, holistic, local or "conscious business" like a pro

• network with like minded, local entrepreneur
• get answers to your marketing questions
• receive a FREE 195 page e-book and marketing diagnostic before you ever show up (worth $69)
• learn about the most cutting edge, low or no cost marketing strategies used by the most successful green and conscious businesses around North America today.
• learn a bit about The Radical Business Intensive - one of North America’s leading marketing workshops for progressive entrepreneurs (and learn how you can attend it for - and this is the truth - whatever you want to pay).

This event is not going to be some ra-ra, hype filled, high pressure pitch-fest for my weekend training or to hire me personally. I find that sort of selling to be distasteful at best. I will spend 10-15 minutes at the end talking about the upcoming Radical Business Intensivebut that’s about it.

I find that after the three hours most people know whether or not it’s a fit and I trust that.

I do everything I can to make sure that your evening is well used, fun, enjoyable and refreshing. My hope is that you leave feeling more energized, renewed and clear about your marketing than when you came in.

Perhaps you are selling a natural, eco-friendly, cruelty-free or otherwise healthy product . . .

Or you’re in the Healing Arts or a Holistic Practitioner? (perhaps you’re a Therapist, Massage Therapist or Body-worker, Yoga Instructor, Herbalist, Shamanic Practitioner, Life-Coach, Meditation Teacher etc.) . . .

Are you a local business owner that just plain cares deeply about your community, nature and social justice? ( maybe you run a Yoga Studio, Eco-Friendly House Cleaning company, an Organic Farm, a local Theater Company, a Fitness Studio, a comfy, little locally owned Bookstore, a groovy local Restaurant, an Eco-Store, a Pottery shop or a Natural Health-Food Stores etc.)

But regardless of where you fit I hope you will feel welcome to join us for this event.

If you can honestly answer “Yes!” to some of the following 10 questions, then this event may just be what the doctor ordered . . .

1. Are you needing to attract more clients?

2. Are you needing to increase your cash flow (and quick!)?

3. Are you good at what you do but you don’t LOVE the thought of marketing?

4. Is the following statement true?: You know that if you could really articulate what you do to enough of the right people you’d have more than enough clients.

5. Do you suspect that you are undercharging? Do you feel like what you’re offering is worth much more than what you are charging but you don’t know how to ask for more money? You might be trapped in a win/lose game. You lose and your clients win.

6. Are you interested in the proven strategies used by other progressive entrepreneurs, holistic practitioners, and “green business” folk to successfully and sustainably grow their business without abandoning their deeply held values or giving up their unique, funky-vibe?

7. Have you been secretly "intending" to give your marketing more time and focus . . . but uhhh . . .  just haven't seemed to get around to it? Do you want to take the next step in your marketing but you aren’t sure where or how to start and you want someone just to say, “Here, do this first.”

8. Do you want to market more but are secretly terrified of seeming “pushy” or coming across like a salesperson? Do you find yourself wondering, “How do I effectively sell my products without compromising my principles? How do I actually sell my services without selling my soul? How do I expand my business in a way that doesn’t feel forced?”

You believe in what you’re offering with all your heart and soul. You built your business on relationships and trust, and don’t want to learn how to “sell” to people - but you’d love to attract new clients.

9. Ever mail a promotion that got little or NO response? Do you suspect that no one’s reading your ads? Are you spending a lot of money just to get your name "out there" and have come to the conclusion that “Advertising doesn’t work.”  Do you feel like you’re throwing your hard earned money down the toilet?

10. Do you know that you need to have a customer or prospect database but still haven’t gotten around to it? Is your customers contact info still on scraps of paper in the corner of your office?

How do you marketing your products without compromising your principles?

How can you make sure your marketing gets a positive response and creates warm feelings of trust?

Better yet - how do you have your ideal clients chasing you down instead of your chasing them? 

Too much marketing (even by savvy, conscious entrepreneurs) create either no response or seem “over-hyped” and trigger a “used car salesman” reaction.

There’s only two ways you can grow your business. I call them your Internal Game and your External Game. My whole weekend is based around them.

• External Game: Get more clients.
• Internal Game: Doing more with the clients you have.

Everything you can think up that could grow your business fits into one of those two categories. Either you get new people in the door or you get them to spend more money per transaction, comeback more often and stay as clients longer.

I’ll take about 20 minutes and give you a nutshell of the four key components of your Internal and External Game and then I’ll open it up to questions.

But while we’re here, let’s explore them a bit more deeply:

SECRET #1: Identifying Your Niche. Who are you choosing to target? The ‘niche’ is the basis of the whole weekend. Everything we do will be built upon it. During this phase, you will be invited to identify a niche to work with over the weekend. You will get individual, focused coaching from me on the creation of this niche. Much of this is covered in the Niche Workshop you now have access to.

SECRET #2: What is your Irresistible Offer? In this phase we will look at what you could offer to your niche that would be absolutely irresistible. Most people make the critical mistake of designing their product and service first and then plunking marketing onto the top of it.

Instead, we need to start with marketing and ask ourselves questions like, “What do they want? what don’t they want? What’s most important to them when buying what we sell? What’s important not just about the product or the service but about the experience that surrounds the purchase? What frustrates them about our industry? What risks do they perceive to doing business with us?”

Here you will learn the elements of what makes a great offer including 12 “offer intensifiers” that can be added to any offer to make it more compelling.

SECRET #3: What are your hubs? Where can you find your niche? People always ask me where they should be advertising. But the answer depends 100% on who your niche is. Luckily for you, finding out where you can reach your target market is pretty easy. In fact, there’s only really 7 kinds of hubs and there’s 9 criteria of your ‘perfect hub’.

SECRET #4: Word of Mouth Strategies - how do you get your current prospects and clients spreading the word about what you do. If you do the first three strategies, then you are well ahead of 99% of your competition. You are set up to market yourself in extremely low to no cost ways. This final step looks at the age old question of word of mouth and referral marketing. You will learn the difference between active and passive word of mouth and also the 4 mains strategies to achieve it.

SECRET #1: Serving your best clients.

What we’re saying here is that 80% of your referrals, income and satisfaction probably comes from 20% of your clients. Make sense? It is absolutely crucial that you identify who those clients are and take extra special care of them.

To do this you almost certainly need to have a computer database. Do you have a database? If you do, you need to have some way to make a note of who your best clients are. And then you need to keep asking yourself how you can take care of them.

You want to stay in touch with your entire list for sure - but you want to stay in extra close and personalized contact with your top clients.

SECRET #2: Making Irresistible Offers to your existing clients.

This one is so obvious that most entrepreneurs miss it entirely.

Make offers, propositions, deals and promotions to you existing clients.

They already love you and trust you. You’ve already spent a lot of time and money in finding them and building a relationship. Not only stay in touch with them but also make them irresistible offers. It’s funny, most people, when they hear about the idea of crafting offers, almost always think of new clients. But I implore you to sit down and look at your client list and ask yourself, “Is there anything else that they need that I can offer them?” I can almost guarantee you that the answer will be ‘yes.’

I can almost guarantee you that you are leaving thousands of dollars of money on the table by simply NOT continuing to make well thought out offers to your existing client base.

SECRET #3: Becoming a SuperHub

When you’re trying to find new clients, you’ve got to look for the hubs where they hang out. But once you’ve found them, you must become a hub. In fact, you’ve really got to be a SuperHub. Your goal must be to become incredibly well connected and well respected within your niche. There’s so many ways to do this - but, for example, you want your clients to:

·        love getting emails from you because they’re so relevant and useful.

·        actively be referring their friends to you

·        know that your events and parties are ‘the place to be’

·        see you as a prime resource on critical issues concerning your niche

·        have total faith in any suggestions and endorsements you make because you only recommend the best.

When you develop this sort of relationship with your niche - when you become the host of the party, a vital center of your community - you are in a powerful position to endorse others for pleasure or profit.

Remember - the most valuable asset your business has, without question, is your customer list. If you have a strong relationship of love and trust with your list that list is invaluable.

SECRET #4: Cashflow Strategies

So, word of mouth is primarily used for getting new people to find out about your business. It’s primarily External Game. But consider the Internal Game - getting people to come back more often or spend more money.

Very briefly - there are a number of ways to do this:

• Upselling: This is the classic, “Would you like fries with that?” Offering a client additional options that make sense (e.g. new socks with shoes, a candle holder and lighter with new candles etc.) is probably the fastest technique you can use to increase your profits. Most businesses could easily see an increase of 10% immediately - like tomorrow - if they consistently applied this little technique.

• Down selling: This is sort of the opposite of upselling. It’s what you offer people who can’t, for whatever reason, take advantage of your primary offer. Let’s say you’re selling a workshop. Someone really wants to go, but can’t make it - you could arrange to sell them the workbooks from the weekend and the audio from it for maybe 10 or 20% of the full price. You’d be surprised how many people will do this.

• Cross Selling & Joint Ventures: If you’re a SuperHub and have the love and respect of your clients then you are in a powerful position to profit from endorsing other people to your list. Basically, I’m talking about selling other people’s products and services - that are a fit - to your list. If you do massage - perhaps you could sell memberships to a yoga studio to your list. Do you sell bamboo flooring? Perhaps you could endorse a local green interior designer. Are you a plumber? Maybe you could endorse a carpet cleaning business or electrician. Get creative. What else do you clients need that you don’t offer? Could you endorse reputable and ethical businesses to them for a percentage of the profits? Could you make more money doing this than from your core business? Yes and yes.

• Perpetual Selling Strategies: Most businesses utterly ignore this. They make the first sale (the front end) and then completely ignore their clients forever (the back end). But in many cases, they are going to need your services again. Why not create continuity or loyalty programs that will keep them coming back? This could be like the stamp cards you see in coffee shops. It could be setting up a quarterly check up process. It could be selling packages of ten yoga classes instead of just one. Maybe they sign up for your services and pay monthly on your credit card until you say stop.

• Referral Programs: Referral programs are very tied to word of mouth marketing so I won’t expand much on this. But I encourage you to ask yourself what percentage of your current clients are currently referring business to you and how you might increase but the percentage of them that are referring and how many and the quality of people they’re referring.

So, what does this all look like in practice?

All of the theory in the world isn’t of much use if you are broke. So, how do you put these core philosophies and strategies into practice?

Each of these strategies is powerful on its own but is made massively more powerful when you have strong foundation laid for your business.

But consider this: It’s not hard at all, and it’s rarely even that expensive, but you need a system.

So, that’s the nutshell of your Internal and External Game. We’ll cover what we can in our limited time together - but here’s . . .

Two surefire ways to get a sneak peak without leaving your home:

So, that’s it. If you have any questions, feel free to email me at tad@tadhargrave.com otherwise I hope to see you there.

Tad Hargrave

Founder - Radical Business

 p.s. For a more full description on the content of the weekend just click here to download a free 195 page PDF ebook, “The Way of the Radical Business: the four pillars of marketing your conscious, green, community minded business like a pro (even if you aren’t) . . .”

http://www.tadhargrave.com/RB/welcome.pdf