About Radical Business


FREE!
Marketing Self Assessment
Find out what might be holding your marketing back
Name
Email
How did you hear about us?
Your Marketing Challenge:
When you click the button above you'll be taken to a "Thank You" page. You'll then receive a confirmation email.
Your email address will never be given out to any other person or business at any time for any reason. Period. You have my word on it. -T.H.


"Being conservative and realistic, if I apply all this material in the next twelve months, it should double what I'd expect to earn."

“I went because I was curious, and I was open to whatever - from bored, irritated, disappointed, to pleasantly surprised. After attending, I feel delighted, enthusiastic, and more solidly optimistic.

It’s tough to choose the most valuable piece I pulled out of it - it was all valuable. But I think for the start-up of my business, it's most valuable to more closely identify my ideal clients, find out where they hang out, and speak to them.

How am I going to apply that to my business? Now I'm really thinking much more clearly about exactly who might need and want my services, can afford them, and would or could be motivated to use them.

The next step is to put myself in their shoes, and ponder how they would know to think about someone like me to help them, how they would go about finding me? And go there. And convince them that my services are what they need and want.

It was much more focused and straightforward than conventional training. The most noticable difference is that there was genuine excitement, from unexpectedly coming across something of real value.

There was no hype, no grandstanding, no lies. Plus, it was entertaining, while most marketing training is a bore, and/or revs you to exhaustion - this was energizing in a natural way.

Being conservative and realistic, if I apply all this material in the next twelve months, it should double what I'd expect to earn. I can't be more optimistic than that, because the next twelve months will test the basic premise of my business, that there is indeed the market for my service s indicated by my initial research.

I know from past experience that all these marketing principles are sound and essential, and if the business has a solid basis, the rewards could be far greater than double.

Any business person, at whatever level, if they are open to changing and growing, can benefit from Tad's marketing workshops. You have nothing to lose, and everything to gain. Don't miss the opportunity.”

By Judy Kingsbury, The Savvy Vegetarian.com





radical businessTM:
helping conscious folk make more moneyTM
  
radical businessTM is the consulting and coaching practice of Tad Hargrave (me).
 
I started radical businessTM in the year 2000 out of the frustration of seeing so many of my friends with good hearts, wonderful intentions and big dreams . . . still broke.

I saw that these conscious entrepreneurs often had a lot of concerns and issues around money, sales and marketing and needed help to create a marketing plan that would feel good to them.
 
radical businessTM works exclusively with conscious entrepreneurs and “good” businesses. Businesses that are a mix of the following:
 
  • locally owned and operated
  • eco-friendly
  • cruelty-free
  • holistic
  • sustainable
  • life-affirming
  • have a specific conscious focus
For a list of industries and types of business I've worked with just click here.

radical businessTM values:
 
fair trade not “Free” trade, alternative education that nurtures the whole child, not just reading, writing and “rithmetic”, a maximization of relationships, not of profits; honesty and transparency, not more lies, hype and manipulation; naturalness, not pretense; the growth of consciousness and creativity, not brands and market share; democracy and decentralized ownership, not concentrated wealth; a living return, not the highest return; a living wage, not the minimum wage; a fair price, not the lowest price; sharing, not hoarding; simplicity, not luxury; life-serving, not self-serving; partnership, not domination; cooperation, not competition; win-win exchange, not win-lose exploitation; family farms, not factory farms; biodiversity, not monocrops; cultural diversity, not monoculture; creativity, not conformity; slow food, not fast food; our bucks, not Starbucks; our mart, not Wal-Mart; a love of life, not a love of money.
 
Are you an ideal client for us? Click here to find out.
 
 
the business principles towards which radical businessTM aspires:
 
 
I can’t put it any better than Thomas Leonard did in his piece “The Zen of Attraction” which I read near the end of all my trainings. Thomas was a mentor of mine who passed away a number of years ago and was the founder of Coach U did
As he said about them: “You can take these literally, figuratively or as a place to come from in your dealings. They are simply what works for me.
 
 
 
1. Promise nothing. Just do what you most enjoy doing.
 
 
2. Sign nothing. Just do what doesn't require a signature of any kind.
 
 
3. Offer nothing. Just share what you have with those who express an interest.
 
 
4. Expect nothing. Just enjoy what you already have; it's plenty.
 
 
5. Need nothing. Just build up your reserves and your needs will disappear.
 
 
6. Create nothing. Just respond well to what comes to you.
 
 
7. Seduce no one. Just enjoy them.
 
 
8. Adrenalize nothing. Just add value and get excited about that.
 
 
9. Hype nothing. Just let quality sell by itself.
 
 
10. Fix nothing. Just heal yourself.
 
 
11. Plan nothing. Just take the path of least resistance.
 
 
12. Learn nothing. Just let your body absorb it all on your behalf.
 
 
13. Become no one. Just be more of yourself.
 
 
14. Change nothing. Just tell the truth and things will change by themselves.
 
 
Copyright 1997 by Thomas J. Leonard. All rights reserved.